Digital Marketing Executive

Leeds, UK Req #12539
28 March 2024

About PureGym 

Since our launch in 2009, Puregym has been pioneering the model for high-quality, affordable and flexible fitness. Our mission to inspire healthier nations has led us to become the UK's favourite gym and now an international success story, currently operating across Denmark, Switzerland, the USA, Saudi Arabia and UAE with many more to come! 

We are driven by the passionate people of PureGym, who create brilliant environments for our members and the communities we serve. Our unique "Everybody Welcome" approach provides a friendly, warm and welcoming environment for our members and our ambition to double in size over the next few years gives a great opportunity for our teams to grow and accelerate their careers 

Our Marketing team are currently seeking an Digital Marketing Executive to support the activation of PureGym's paid social and display campaigns in the UK (& other selected markets) across platforms such as YouTube, Meta, TikTok and Snapchat.


The Role

  • Assist the Paid Social & Display Managers in all aspects of the Paid Social & Display strategy for DK and selected international markets, maximising awareness, consideration and new joiners within stated budgets.
  • Manage aspects of campaign set up and optimization across a range of platforms, including Meta, Snapchat, YouTube, Google, Pinterest, TikTok, Twitter, with support from our specialist team.
  • Leverage data-driven insights to inform activity, including creative selection and how we should split investment across platforms and campaigns to drive the best results.
  • Contribute to long term project plans, as well as engaging in various forms of iterative testing.
  • Liaise with our in-house studio and brand team to plan and create best-in-class creative, rotating these as required across campaigns. This includes ongoing management of a large bank of creative formats and digital ad assets.
  • Innovate and experiment with new creative assets and strategies
  • Continually seek to test and learn, evolving and optimising activity to drive the best possible results.
  • Assist on meetings with suppliers such as Meta, TikTok etc. to ensure PureGym activity is following latest industry best practice
  • Keep up-to-date with wider social media and display trends and developments, bringing fresh ideas and thinking to the business
  • Any other ad hoc duties 

The Person

  • Is passionate about digital marketing, keen to learn in a fast-paced environment
  • Preferably min. 1 year experience of managing paid social campaigns, if new to display campaigns, a willingness to learn is key
  • Is passionate about social media and up to date with latest trends, particularly on creative
  • Balances a creative mindset with a commercial perspective, adept at crafting messages that resonate with diverse audiences.
  • Is proactive and capable of working collaboratively across multiple teams.
  • Has strong analytical skills, comfortable with data analysis and problem-solving
  • Excellent verbal and written communication skills
  • Interested in sport & fitness and is an ambassador of the PureGym values
  • Takes ownership for performance and ensures that all targets are met
  • Has the ability to manage numerous projects whilst remaining calm 

The Benefits

We believe we are the best at what we do and attract the best talent in the market. Our benefits go beyond the core benefits outlined below and give the successful candidate an opportunity to grow and build a truly rewarding career.

  • Gym Membership +1
  • Flexible Working
  • 25 Days Annual Leave + Bank Holidays + 1 Personal Day
  • Holiday buying scheme
  • Private Medical Insurance
  • Company pension contribution
  • Life Assurance


Our Values 

  • Make a difference. Excite and inspire others. ‘Own it’ and be the best we can be. 
  • Stand Shoulder to Shoulder. Collaborate and share with each other. Include everyone and embrace uniqueness. 
  • Focus on the detail. Care about the little things. Have determination and resilience to get the job done. 
  • Play to Win. Improve and innovate – never get complacent. Challenge ourselves and each other. Celebrate our success. 


PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve. 



Join us on our mission to inspire a healthier nation.

Other details

  • Pay Type Salary
This posting is inactive.
Location on Google Maps
  • Leeds, UK