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Display Manager

Leeds, UK Req #12538
28 March 2024

About PureGym 

Since our launch in 2009, Puregym has been pioneering the model for high-quality, affordable and flexible fitness. Our mission to inspire healthier nations has led us to become the UK's favourite gym and now an international success story, currently operating across Denmark, Switzerland, the USA, Saudi Arabia and UAE with many more to come! 

We are driven by the passionate people of PureGym, who create brilliant environments for our members and the communities we serve. Our unique "Everybody Welcome" approach provides a friendly, warm and welcoming environment for our members and our ambition to double in size over the next few years gives a great opportunity for our teams to grow and accelerate their careers 

Our Marketing team are currently seeking an Display Manager to lead PureGym's programmatic advertising strategy across the UK & other international markets. Planning, activating and optimising YouTube and Display campaigns to grow PureGym's member base.

 

The Role

  • Maximise awareness, consideration and new joiners from Display advertising within stated budgets
  • Act as the lead on all aspects of the Display strategy for UK and support international markets.
  • Manage all aspects of campaign set up and optimisation across a range of platforms, including DV360, YouTube, Teads & Quantcast.
  • Regularly leverage data-driven insights to inform how we should split investment across all platforms and campaigns to produce the best possible results.
  • Liaise with our in-house studio to plan and create best-in-class creative, rotating these as required across campaigns. This includes ongoing management of a large bank of creative formats and digital ad assets.
  • Continually seek to test and learn, evolving and optimising activity to drive performance improvements.
  • Be responsible for reporting on Display performance as required, working closely with a Digital Analyst to plan, build and activate campaigns.
  • Sharing key results with a range of stakeholders Develop and maximise relationships with external partners and suppliers such as Google to ensure PureGym activity is following latest industry best practice.
  • Develop and manage long term project plans, as well as engaging in various forms of iterative testing. Keep up-to-date with wider paid social trends and developments, bringing fresh ideas and thinking to the business Innovate and challenge the status quo using competitive insights, industry knowledge and our own data. Any additional Ad Hoc duties as required.

The Person

  • Is passionate about digital marketing, and keen to learn in a fast-paced environment
  • Direct experience of managing Display campaigns for a minimum of 3 years.
  • Ideally has account management experience gained in a digital agency.
  • Experience managing complex accounts, with large budgets, ideally in Fitness/Health/Leisure/Retail sector(s).
  • Has in-depth knowledge of managing campaigns through platforms such as, DV360, YouTube, Teads & Quantcast.
  • Knowledgeable and experienced using Google Analytics Has strong analytical skills, highly capable of manipulating datasets & problem solving.
  • Has a track record in critically assessing performance, producing actionable insights. Has a creative & commercial mindset, capable of crafting messages and assets that resonate with varying audiences
  • Proven time management & organisational skills with strong attention to detail. Excellent verbal and written communication skills Interested in sport & fitness Is an ambassador of the PureGym values
  • Takes ownership for performance and ensures that all targets are met
  • Can effectively build strong working relationships and networks to enable success Has the ability to manage numerous projects whilst remaining calm

 

The Benefits

We believe we are the best at what we do and attract the best talent in the market. Our benefits go beyond the core benefits outlined below and give the successful candidate an opportunity to grow and build a truly rewarding career.

  • Gym Membership +1
  • Flexible Working
  • 25 Days Annual Leave + Bank Holidays + 1 Personal Day
  • Holiday buying scheme
  • Private Medical Insurance
  • Company pension contribution
  • Life Assurance

 

Our Values 

  • Make a difference. Excite and inspire others. ‘Own it’ and be the best we can be. 
  • Stand Shoulder to Shoulder. Collaborate and share with each other. Include everyone and embrace uniqueness. 
  • Focus on the detail. Care about the little things. Have determination and resilience to get the job done. 
  • Play to Win. Improve and innovate – never get complacent. Challenge ourselves and each other. Celebrate our success. 

 

PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve. 

 

#IndeedHP

Join us on our mission to inspire a healthier nation.

Other details

  • Pay Type Salary
Location on Google Maps
  • Leeds, UK